MINNEAPOLIS, MN — Thought all you were getting out of Yoplait Greek was a tasty, filling, protein-rich snack? Think again. Today Yoplait Greek announced a new packaging and advertising campaign that comes to life on smartphones and allows consumers to help in the fight against hunger.
Consumers across the country can download the Yoplait Greek4Good application to interact with their Yoplait Greek cups. Yogurt lovers can also find and unlock new Yoplait Greek messages on the brand's Facebook and Twitter pages, and on www.Greek4Good.com. Consumers in Chicago and New York will have the opportunity to use the app to view augmented reality experiences on billboards and other postings around their cities.
To decode messages, users simply download the free app to their smartphone, hold up the phone to the Greek4Good image and watch as Greek letters translate to English and figures animate on screen. For every message decoded using the app's viewfinder, one point will be awarded to a Feeding America® member food bank. Feeding America® is the nation's leading domestic hunger-relief charity, with more than 200 member food banks serving all 50 states, the District of Columbia and Puerto Rico.
"As an iconic name in yogurt, we wanted to ensure that this campaign excited and engaged our consumers on an entirely different level," said Allison Curran, Yoplait Greek associate marketing manager at General Mills.
"Utilizing a unique interactive application that brings our product to life, we know the Greek4Good program will entertain users while allowing them to join us for a good cause."
Through the program's completion on December 3, 2011, the food bank with the most points awarded will receive a $25,000 donation provided by Yoplait Greek, in partnership with the nation's largest domestic hunger-relief charity, Feeding America®. Users will be able to track their point totals, in addition to locating food banks in their area and viewing point totals of the top user-selected food banks.
"We are excited to be partnering with Yoplait Greek to support Feeding America® food banks nationwide," said Vicki Escarra, president and CEO of Feeding America®. "We appreciate Yoplait's commitment to hunger relief by creating this cool, interactive program to get people involved."
Like all other Yoplait products, Yoplait Greek is made with milk from cows not treated with rBST. In addition, Yoplait Greek comes in six delicious flavors, all with a thick and creamy texture with 14-17 grams of protein in each six-ounce cup, making it the perfect protein-packed snack to help satisfy your hunger.
For more information on Feeding America® and the Greek4Good program, log on to www.Greek4Good.com or visit the brand's website and Facebook page at www.yoplaitgreek.com and www.facebook.com/yoplait.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company's $1.2 billion proportionate share of joint venture net sales.
About Feeding America®
Feeding America® provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
Source: General Mills
