FloraHolland – The FloraHolland flower auction will be holding the FloraHolland Trade Fair Aalsmeer from Wednesday 2 through Friday 4 November. Members of the international floriculture industry will be gathering at this international trade fair, with its 650 growers’ stands. Exporters, wholesalers and their domestic and international customers will come to be inspired by the comprehensive range of flowers, plants, product concepts, trend presentations and new products on display.
Inspiration at the Trends & Concepts Plaza
Once again, the Trends & Concepts Plaza at the FloraHolland Trade Fair Aalsmeer guarantees an abundance of inspiration. Everything from high-profile new developments to practical and commercial adaptations for the various market segments will be there and will be linked to three current trends. The first trend is Vital and is centered on health. In this trend, subjects such as exercise, vitamins, corporate social responsibility and the health benefits of certain plants are brought to the fore. The Vogue trend focuses on intense romance and the many things you can do with the current, extensive assortment of flowers and plants. The third trend is Voyage. This trend covers the growing interest in the West for Eastern culture. During the FloraHolland Trade Fair Aalsmeer, practical applications for each of these trends will be presented through flowers and plants at the Trends & Concepts Plaza. The New Products Plaza, where the newest cut flowers, and house and garden plants can be found, will also be at the trade fair.
Innovation at the Vision pavilion
Once again this year, there will be a pavilion set up where innovative possibilities for the consumer market will be on display. It will bear the name ‘Vision’ and will be the place to see presentations on the topics of marketing, augmented reality and social media. Vision will be located at the main entrance to the trade fair.
Trade Fair app
The FloraHolland Trade Fair app is a new digital product. It is a free mobile application that offers support to both visitors and standholders during the fair and includes an overview of all important trade fair information to help visitors prepare for their visit to the fair. Standholders will be quick and easy to find, thanks to the app’s interactive map, and users will have the latest trade fair news at their fingertips. The FloraHolland Trade Fair app will be available from both the App Store and the Android Market for all iPhone and Android mobile phones in the week preceding the trade fair.
Opening times
The Trade Fair Aalsmeer will be open on Wednesday 2 November from 9:00am to 7:00pm; on Thursday 3 November from 9:00am to 5:00pm; and on Friday 4 November from 9:00am to 2:00pm. Entry is free for trade professionals.
International Horti Week
The FloraHolland Trade Fair falls during International Horti Week — a week jointly organized by FloraHolland, the Horti Fair and the IFTF to reinforce the standing of the horticulture industry nationally and internationally. Trade fair visitors from home and abroad will thus be able to visit three fairs in the same week, giving them a comprehensive overview of the state of international horticulture and developments in production, sales, Technology & Transport, and services.
For more information regarding the FloraHolland Trade Fair in Aalsmeer, please visit www.floraholland.com.
Source: FloraHolland
