For the first time in over twenty years Village Farms is rebranding its’ image in keeping with the rapid growth of the premier world class hydroponic grower in North America. After extensive consumer and trade research Village Farms will present a brand new image that exemplifies the organizations commitment to true eco sustainability, quality, elite safety records, world class technology, superior taste, innovation, and community.
Extensive research shows that the new logo and packaging resonates with consumers, and relates well with the objectives of quality, taste, eco friendly sustainability, and community that is enhanced by the new Village Farms logo and packaging dynamics according to Helen L. Aquino, Marketing Manager,
The new Village Farms logo and packaging was launched during the PMA Fresh Summit, along with some new exclusive authentic varieties never before sold or grown in North America. We have been developing new exclusive varieties that build on consumer taste preferences, have great eye appeal and superior quality and shelf life, said Debi Street, Manager of Innovation and Development .
Douglas Kling, SVP & Chief Marketing Officer, “the new logo and dynamic packaging will enhance shelf presence, drive consumer interest, and build produce awareness for quality and freshness that the industry as a whole is proud to display and develop. We are continuing to build a trade and consumer franchise that represents real growth in the category via better quality, taste, and value added partnerships.”
About Village Farms:
Village Farms leads the industry as premier grower and marketer in North America of branded, finest quality, hydroponic greenhouse grown produce. Our great tasting fresh vine ripened tomato, bell pepper, and cucumber varieties are handpicked at the peak of flavor. At Village Farms we exceed customer expectations through our unparalleled commitment to quality produce, remarkable food safety standards, and sustainable growing practices utilizing leading edge environmental stewardship principles. Our earth friendly growing methods produce vegetables 365 days a year that are healthier for people and the planet. At Village Farms we know what is good for the earth is also good for business®.
Source: Village Farms
