Irwindale, Calif. – Ready Pac® is adding a fresh new offering to their line of healthy snacks with 100% FRESH Fruit Parfaits. Introduced at this year’s Produce Marketing Association Fresh Summit show, October 14-17 in Atlanta, GA, the new Fresh Fruit Parfaits are unlike any others currently in retail with creamy low-fat vanilla yogurt, crunchy sweet granola and 100% seasonal fresh-cut fruit. The four varieties include fresh Blueberry, Mango, Apple and Pineapple, and available in both 8oz and 12oz sizes.
The Fresh Fruit Parfaits are packaged in proprietary packaging, designed for Ready Pac, keeping each component in the parfait separate and fresher, longer. Bold, bright graphics and a broad profile help increase awareness of the products on shelf.
Of the top 15 supermarket categories, the yogurt category is very strong. Likewise, the snacking category itself, continues to see growth and is expected to grow through 2012.2 “At Ready Pac, our goal is to provide our consumers with convenient solutions that exceed their expectations. Our Fresh Fruit Parfaits are not only portable, but healthy and deliver on taste”, says Tristan Kieva, Director of Marketing at Ready Pac. She continues, “With healthy snacking and yogurt trends both on the rise, Fresh Fruit Parfaits was a perfect fit within our existing snacking and fresh-cut fruit categories.” Fruit still tops the snacking category as the #1 snack among consumers.3
California-based Ready Pac® is a premier producer of convenience fresh foods including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
2 Source: State of the snacking industry (IRI 2011)
3 Source: The NPD Group/Nutrient Intake Database, 2009 vs. 2004
Source: Ready Pac
