LOS ALAMITOS, CALIF. – In support of both personal and industry health, eight Frieda’s Inc. employees will participate in PMA’s Live FIT 5K Run/Walk in Atlanta on October 14th. Look out for “Team Frieda’s” in their pink shirts supporting Breast Cancer Awareness in honor of their Vice President, Jackie Caplan Wiggins, a recent breast cancer survivor.
Frieda’s Inc. is also the gift bag sponsor for the PMA 5K Run/Walk – so all participants will receive a reusable shopping bag adorned with Frieda’s inspirational design and messaging.
Frieda’s also supports breast cancer research in their local community. In September, Karen Caplan, Wiggins’ sister and the President and CEO of Frieda’s, formed “Team Jackie” for the TeamSpirit Breast Cancer 10K Walk in Long Beach, Calif. “Team Jackie” actually raised close to $40,000 and had 72 teammates walking to support Wiggins and breast cancer survivors with programs in the Long Beach area.
This year at PMA Fresh Summit, industry leaders will be launching the Produce for Pink campaign, uniting the produce industry in the fight against Breast Cancer. Exhibitors can help support Produce for Pink by wearing pink corporate attire, ties, shoes, accessories, and handing out pink giveaways. With a goal to raise $17,000, attendees can stop by many exhibitors’ booths to make a donation. Please stop by Frieda’s Booth #2546 to contribute to this important campaign and make a difference in Produce for Pink. To learn more about how to support and participate in Produce for Pink, visit www.produceforpink.com.
About Frieda’s Inc.
Frieda’s Inc. celebrates 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic and many more. Learn more at www.friedas.com
Source: Frieda’s Inc.
