SAN JUAN BAUTISTA, Calif. – Earthbound Farm, one of the leading organic food brands, is out to prove that big flavor and health benefits come in small batches. The Company announces the newest addition to its growing roster of its super healthy products: small batch Organic Snack Mixes. Earthbound Farm is adding hyper-convenient organic foods, such as snack mixes and the recently released Mixed Baby Kales and PowerMeals, to its offerings with the intention of making organic food an accessible, practical and affordable choice for today’s budget- and health-conscious consumers.
Little kids do it. Teens do it. Adults do it. They do it at school, at work, and even while driving or on-the-run. It’s a national past time that is growing in popularity: snacking. According to the Organic Trade Association’s 2011 Organic Industry Survey, organic snack sales are growing at 7.2 percent compared with sales of conventional snacks pacing at just 4.3 percent. Consumer interest in organic snack offerings is increasing with more than half of American consumers snacking daily and one-third choosing healthier options than two years ago according to the Technomic “Snacking Occasion Consumer Trend Report,” March 2010.
Available in three boldly modern flavor profiles: Roasted Tamari Cherry Almond, Cracked Black Pepper CranWalnut and Mandala Spice Coconut Cashew. Discerning snackers will enjoy a combination of dried fruit, nuts and savory spices with zero added sweeteners and no artificial anything.
Roasted Tamari Cherry Almond: flax seed clusters, dried sweet cherries, roasted, salted soy nuts and tamari almonds.
Cracked BlackPepper CranWalnut: sweet & spicy walnuts, dry roasted cashews, dried tart cherries, plump sweet raisins, dried cranberries and tamari sunflower seeds.
Mandala Spice Coconut Cashew: mandala spice cashews, roasted almonds, plump sweet raisins and toasted coconut.
According to Mintel’s “Nuts and Dried Fruit Report” (Jan. 2010), the overall market for Nuts, Dried Fruit and Trail Mix was estimated at over $6.6 billion.
“Based on our consumer research, we saw a real opportunity in the market for Earthbound Farm with a boldly flavored, highly nutritious organic snack mix that would delight even the most gourmet shopper’s taste buds while being accessibly priced,” said Judy Chen, chief marketing officer at Earthbound Farm. “We are excited to bring rich flavors and certified organic ingredients to the snack mix category.”
As with all Earthbound Farm products, the new snack mixes are USDA certified organic. Packaged in 3.75-ounce re-sealable packages, the suggested retail price is $3.99 per bag and the item is now shipping.
About Earthbound Farm
Founded in 1984 on a 2½-acre backyard garden, Earthbound Farm is one of the nation’s leading organic food brands. Earthbound Farm’s nationally-lauded food safety program is unparalleled in the produce industry. The company offers more than 100 varieties of certified organic salads, fruits, and vegetables grown on over 36,000 acres by 150 independent farmers. Taken together, those organic farming methods will keep more than 11.5 million pounds of conventional chemicals out of the soil, water, and air during 2011 alone. In addition to organic farming, Earthbound Farm brings a sustainability ethic to its packaging, and was the first salad producer to convert all its rigid plastic packaging to 100% post-consumer recycled (PCR) PETE plastic. The company also uses 99% PCR paperboard for its shipping cartons and 100% PCR paper in its business machines. For more information, visit Earthbound Farm’s website at www.ebfarm.com.
Source: Earthbound Farm
