EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores next week following a successful trial of the program at seven stores in Bakersfield. The card was incredibly well-received by customers during the trial and membership in "Friends of Fresh & Easy" more than doubled shortly after the card was introduced. Fresh & Easy had originally planned to trial the card this Fall and roll out the program to all stores by the end of the year.
The "Friends" card builds on the international success of Tesco's Clubcard and the "Friends of Fresh & Easy" email program. "Friends" is a digital points-based program where customers can earn one point for every dollar they spend at Fresh & Easy. "Friends" can exchange their points for cash-back rewards and will receive personalized bi-weekly emails with real-time updates on points earned and targeted bonus point coupons.
"We wanted to create a 21st century program to thank our most loyal customers and friends," said Fresh & Easy CEO Tim Mason. "We're excited to bring the new Friends program to all our stores next week."
"Friends of Fresh & Easy" was introduced in December 2008 to give Fresh & Easy's most loyal customers exclusive news and information about the company and its products as well as special coupons and offers. Unlike many supermarket and retail loyalty programs, "Friends" will not penalize customers who do not use their card with higher prices — it is not designed to be a 'key' to 'unlock' special prices. Fresh & Easy's everyday low prices will remain the same for everyone.
Customers can sign up to be a Friend at www.freshandeasy.com/friends .
For more information about Fresh & Easy, visit www.freshandeasy.com . Also follow the company on Twitter at: www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy .
Source: Fresh & Easy Neighborhood Market