Carpinteria, CA – Hollandia Produce LLCs new Squircle clamshell and accompanying harness style shipping carton have been named as one of twenty eight finalist in the 2011 PMA Impact Awards Excellence in Packaging competition. In its 5th year, the PMA Impact Award is presented to companies recognized for maximizing all opportunities to sell more fresh produce and floral products through innovative packaging. Packaging submissions are awarded points based upon excellence in the following areas: Marketing Design and Messaging, Food Safety, Supply Chain Efficiencies / Functionality, Sustainability / Environmental Impact and Consumer Convenience.
Hollandia Produce, LLC’s CEO Pete Overgaag said “it’s an honor to be named one of this year’s finalist. The Squircle is the result of years of company-wide investments of time, talent and financial resources to achieve the ultimate package for our Live Gourmet Living Lettuces. Every aspect of our new package was examined to see how we could optimize the new design to insure we met and exceeded all merchandising, physical protection, food safety, sustainability, transportation and packaging criteria”.
“The new Squircle design is an attractive improvement on the antiquated design of our original package that will help differentiate our Live Gourmet Living Butter Lettuce from all other living lettuce grower shippers “said Director of Marketing Vincent Choate. An eye catching, colorful and communicative label compliments the new design and acts as a tamper evident seal for the new package. Target consumer and frequent user focus group studies suggest the new optimized design achieves the goal of continued brand recognition while attracting first time buyers with its colorful and distinctive design.
Source reduced elegantly redesigned and supremely functional. The new Squircle clamshell package meets and exceeds merchandising, physical protection, food safety, sustainability and transportation packaging criteria for the 21st Century.
Source: Hollandia Produce, LLC
