Logan, UT – Lee’s Marketplace in Logan gathered nearly 38,000 pounds of Welch’s® grapes to build the world’s largest grape display. The display debuted on August 25 at the Logan location (555 East 1400 North), and the delicious mountain of grapes delighted the senses, broke a record and spotlighted the health benefits of grapes. The display used 1,981 cases of grapes in commemoration of Lee’s opening in 1981.
It took approximately 20 pallets of grapes, six hours and at least a dozen people to build the massive display. Welch’s has been instrumental in supporting the store’s efforts.
“When we heard about Lee’s interest in building the world’s largest display of grapes, we knew that Welch’s grapes would be the perfect fit.” said Kim Smith, southwest produce manager at C.H. Robinson. “Lee’s Marketplace in Logan has always been a great supporter of the Welch’s fresh grape program, and this event gave us a chance to give support back to the store and create an exciting event for their loyal customers.”
Shoppers enjoyed the fruits of Lee’s labor by being able to take home grapes at a sweet deal throughout the weekend.
“Grapes are a delicious, healthy fruit and a favorite of the local community," said Jarom Bernhardt, produce manager at Lee’s Marketplace. “Tackling this fun challenge adds fresh energy to the store and delivers value to our customers.”
Lee’s is a member of Associated Food Stores and can be found on the internet at leesmarketplace.com. Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides products and services to more than 500 grocers throughout the Intermountain West. Associated Food Stores can be found on the internet at afstores.com.
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and third party logistics companies in the world with annual gross revenues of approximately $9.3 billion in 2010. C.H. Robinson sources the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson works with many well known North American consumer brands including Glory Foods, Mott's®, Welch's®, and Tropicana® and offers a full line of conventional and organic produce through a large network of regional and local growers. The company serves over 36,000 customers through a network of more than 230 offices and over 8,000 employees in North America, Europe, Asia, South America, Australia and the Middle East. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the Nasdaq since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com/.
Source: C.H. Robinson
