The USPB kicked-off the first Facebook promotion of FY12 with a timely Labor Day Potato Salad Sweepstakes on the Potatoes, Taters & Spuds Facebook page. The promotion drives users to vote for their favorite potato salad of four healthy and delicious-looking choices, all for the opportunity to win a Kitchen-Aid Mixer, an item every Linda wants to have in her kitchen – and that makes mashed potatoes a breeze!
Since the sweepstakes began September 2, the fan base has already grown by nearly 1,000 fans to a total of 7,682 fans and engagement on the page is up 75 percent, meaning users are interacting with our content more than ever.
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