Puratos is delighted to have been awarded a Silver Certificate for “Best Vehicle Design” in the 18 wheeler category for their mobile sensory analysis unit the Sensobus. With over 700 entries, the Ex Awards put on a great event at the Hyatt in Chicago on May 16th 2011 to recognize excellence in event and experimental marketing campaigns.
“Puratos is extremely honored to win this award, and we’re grateful to our partners at Craftsmen Industries who helped us bring the first mobile sensory unit of its kind to the bakery, patisserie and chocolate industry”, says Matt Crumpton, VP Marketing at Puratos Corporation. “We can drive this unit anywhere within the USA and Canada right to the very heart of where consumers go about their everyday business – so for example, a grocery store parking-lot, in front of a fast food chain, or outside the food court at your local mall – we can go anywhere our customers want to conduct product preference testing”.
This spacious mobile sensory laboratory creates a comfortable environment for consumers to share their opinions about their every day food needs. The Sensobus can accommodate more than 300 consumers per day, to test new food concepts way before they hit the market. This gives peace-of-mind to food developers knowing that their products are going to be a hit in the market for sure as they’ve been tried and tested with consumers.
On entering the Sensobus, consumers are seated at one of eight individual sensory tasting booths and are presented with a selection of bakery, patisserie or chocolate prototypes. They will then be asked questions such as “Does the product look appetizing?”, “Which bread do you prefer?”, or “How much would you pay for this chocolate cake?”. The answers are used to calculate a data mapping to indicate consumer preference. In combination with a mapping of the product characteristics we can precisely determine and explain which products best match consumer expectations to ensure that our customer’s new product launches are a hit from the word ‘Go’!
Learn more about the Sensobus at www.sensobus.us or follow us on Facebook as we tour across North America.
About Puratos
Puratos is an international group producing ingredients for the bakery, patisserie and the chocolate sectors with a specific focus on artisans, supermarkets, QSR’s and industrial clients with a turnover of $1.4 billion. Puratos is able to offer its clients a unique knowledge of ingredients, as well as an expertise in applications and innovative solutions. This knowledge is put to use in our Innovation and Nutrition Centers around the world. The USA headquarters are established in Cherry Hill, New Jersey. Puratos USA manufactures product in four facilities with a national distribution network. Most recently three Innovation and Nutrition Centers have been opened in New Jersey, Florida and Oregon. Discover more about Puratos at www.puratos.us
Source: Puratos
