Valet parking, celebrity chefs and bacon marmalade will be on the menu at an exclusive dinner party to launch Canada’s first super-premium supermarket brand.
Loblaw Cos. Ltd., the country’s largest grocery chain and long-time leader in private brands, is introducing President’s Choice Black Label, featuring products normally found in specialty gourmet stores.
To give the brand immediate cachet, President’s Choice is launching the line at a dinner party on Thursday, Sept. 22.
Billed as an epicurean adventure, the company has commissioned some of the city’s best-known chefs — Marc Thuet, Bertrand Alépée and Anthony Walsh, as well as pastry chefs Bobette & Belle — to create a tasting menu based on the products.
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