TRAVER, CALIF. – Earlier this year, Disney Consumer Products (DCP) announced its continued commitment to helping families eat more nutritious foods by expanding its relationships with fresh produce growers and shippers. SGS, a new stonefruit supplier based in Traver, Calif., helped animate that commitment with a seasonal kick-off promotion in all Southern California Albertson's stores.
The promotion featured peaches, plums and nectarines in Disney-themed packaging, along with in-store displays featuring some of Disney's most beloved characters including Mickey Mouse and Donald Duck.
Along with in-store signage, SGS provided activity sheets for kids that offered a coupon allowing kids to select a free peach, plum or nectarine.
Dave Parker, director of marketing for SGS commented, "The Disney brand is a powerful standard of excellence for families, and it's exciting for us and for retailers to make healthy eating fun for kids." Parker continued, "The response in-store is overwhelming and a positive driver of sales."
In addition to bulk stickered product, SGS is also offering 2-pound mesh bags of peaches, plums and nectarines featuring characters from Disney*Pixar's Cars along with hints and cheats for Cars 2 – The Video Game.
SGS will make these Disney-themed packages of peaches, plums and nectarines available throughout the season and can provide customized Disney POS and promotional programs for all retailers upon request.
Source: SGS
