KANSAS CITY, Mo. – FreshXperts, a leading consulting group for the fresh industry, today unveiled eFreshTrack, the first customer relationship management (CRM) system designed specifically for growers, shippers and distributors. The system applies FreshXperts’ 171 years of combined produce industry experience to the advanced technologies of CRM provider, Soleran.
The hosted application affords convenient access from any computer or smartphone and allows sales teams to track leads from the point of contact, through the sales process, and after the sale is complete. Because eFreshTrack is hosted online, it protects the company from data loss in the event of a computer crash. Storing all sales data in a shared location also guards company data in case of sales staff turnover.
“The eFreshTrack system provides growers, shippers and distributors the opportunity to streamline and gain visibility into the sales process like never before,” said Mike Chirveno, customer-facing technology expert for FreshXperts. “Not only does it make it easier for the sales staff to cultivate and maintain client relationships, eFreshTrack enhances in-house communication and provides managers with a window through which they can view all sales in the pipeline.”
The system operates by allowing sales staff to track client contacts, manage emails and develop proposals and reports from any location—in or away from the office. Managers, then, are able to access the information in the system to gauge the financial value of prospective and actual sales and to measure the efficacy of sales staff.
Furthermore, eFreshTrack is highly customizable, configurable even at the user level, and can tie into back office systems through an open application program interface (API), preventing the need for dual entry.
“We want to make the transition to eFreshTrack as easy and worry free as possible,” said Chirveno. “The industry veterans at FreshXperts work individually with each of our clients to ensure that the eFreshTrack system provides them with the tools and information they need to become more organized and effective in the sales process. eFreshTrack encourages follow through on all leads, helps the sales team to build longstanding relationships with their clients and, subsequently, can help to achieve a measurable impact on the bottom line.”
More information about eFreshTrack is available at www.efreshtrack.com or by contacting Mike Chirveno at info@efreshtrack.com or (816) 256-4507.
Source: FreshXperts
