ROSEVILLE, Calif. – Dee Munson has joined the AugustineIdeas team and will help the firm continue its success in produce marketing. She will become a key part of AugustineIdeas’ growth in the produce, retail and foodservice industries and will be instrumental in new business development.
Munson has worked with branded produce companies and boards for more than five decades, bringing strategic planning, research analysis, program creation and award-winning execution to brands and commodity boards nationwide. Munson will continue to work from her Vashon Island, Wash, office.
“We are thrilled to have a powerhouse like Dee Munson on our team,” said Gary Caloroso, a Vice President at AugustineIdeas. “She has a wealth of knowledge of the produce industry and is going to be a huge asset for us as we expand and to recruit clients in both foodservice and retail.”
Before moving to the Northwest, Munson was vice president of marketing for the American Egg Board. She also headed the Food Center at Cole & Weber Advertising in Seattle and was president of the Evans Food Group,, where she guided programs for more than a dozen produce commodity boards. For the past 10 years she has headed her own agency, The Food Professionals, and worked with a variety of produce clients.
“I’m delighted to become a part of the AugustineIdeas team,” said Munson. “I’ll be able to bring my years of experience to a group that’s at the forefront of new media.”
Munson is a food and nutrition graduate of Purdue University, where she was named outstanding woman graduate. Over the years, she has led and been recognized by several professional organizations including the International Association of Culinary Professionals and Home Economists in Business.
About AugustineIdeas:
AugustineIdeas is a nontraditional, global agency with 15 years of experience providing branding, digital strategy, creative services, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. AugustineIdeas focuses on the produce market and has more than 50 employees. For more information, visit http://www.augustineideas.com/ or follow us on Twitter at @AugustineIdeas.
Source: AugustineIdeas
