The U.S. Department of Agriculture has estimated that the total fluid milk product sales declined 1.4 percent in 2010, the largest annual decline since the Agricultural Marketing Service began publishing monthly fluid product sales data in January 2000.
That trend has continued into 2011, with fluid milk product sales down 1.6 per cent year-to-date through May.
Beginning with December 2009, fluid milk sales have declined compared to a year-earlier in 17 of the last 18 months by an average of 2.1 million pounds each month. That is over 240 thousand gallons less fluid milk sold each and every day for the past year and a half.
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