Salinas, CA – Tanimura & Antle attended PMA’s Foodservice Conference & Expo in Monterey, CA over the weekend, and were thrilled to walk away with the Best New Product Launch Award for the premiere of their new Artisan Romaine. This exciting “new and improved” romaine offers restaurant and at-home chefs a unique twist on a favorite variety.
Presenting the Best New Product Launch award was Bryan Silbermann, President & CEO of PMA, along with FSPMA co-chairs Mary Wright-Rana of Pro-Act and Mike Hansen of Sysco.
“We’re very pleased to get exposure for this new product that so far has received positive reviews from both Foodservice and Retail markets,” said Diana McClean, Director of Marketing for Tanimura & Antle. “It’s great for every day dishes as well as entertaining,” she added.
This petite lettuce sets itself apart with uniformly-cupped leaves that make it perfect for salads, grilling, dipping and filling. Easy to prepare, Artisan Romaine offers the refreshing crunch of iceberg and sweet flavor of a romaine heart. Showing off this new product’s versatility and texture, Chef Don Ferch grilled fresh Artisan Romaine for attendees of the Foodservice show.
Now available for both Retail and Foodservice customers, Artisan Romaine is field packed in a 2-count consumer clamshell, as well as 24-count and 9lb Foodservice cases. Providing a distinct item for fine retail and foodservice establishments, Artisan Romaine satisfies market demand for fresh, unprocessed produce that is healthy, delicious and easy to prepare.
For more information about Artisan Romaine visit: www.taproduce.com.
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit www.taproduce.com.
Source: Tanimura & Antle
