Salinas, CA – Tanimura & Antle—a third generation family owned and operated produce leader based in Salinas, CA—is running a Fall 2011 product promotion titled Salad Smarts to support two healthy eating school initiatives: Let’s Move Salad Bars to Schools and Freggie’s Children’s Programs.
During the course of this 3-month promotion, Tanimura & Antle will promote each cause through various communication efforts including new high impact packaging, in-store graphic materials, print and online trade and a promotional website featuring Tanimura & Antle Artisan® Lettuce.
Let’s Move Salads Bars to Schools is a public health campaign to provide salad bars to schools across the country in order to increase children’s consumption of fruits and vegetables at school lunch. Let’s Move Salad Bars to Schools supports First Lady Michelle Obama’s Lets Move! initiative to end childhood obesity in a generation and is featured on the Let’s Move blog (www.letsmove.gov) monthly.
United Fresh Produce Association is one of the founding partners of the Let’s Move Salad Bars to Schools campaign. According to Dr. Lorelei DiSogra, Vice President of Nutrition and Health, United Fresh Produce Association, although 800 schools have received salad bars during the last year, there are over 500 schools nation-wide that have applied for salad bars and are awaiting funding. “We appreciate Tanimura & Antle’s leadership in the produce department to engage the public in our efforts to support healthier school meals and providing essential cafeteria equipment, like salad bars, to schools.”
Freggie™ Children’s Programs, designed by the Canadian Produce Marketing Association (CPMA) focuses on teaching kids about the importance of eating fruits and veggies in a fun and engaging manner. A donation to the children’s program will support the various activities and help provide materials for the school programs.
With the USDA’s new “Make Half Your Plate Fruits and Vegetables” recommendation (www.choosemyplate.gov) and the new Back to School season upon us, the Salad Smarts message will resonate with consumers on several levels. “Our intention is to raise the visibility of Let’s Move Salad Bars to Schools and Freggie™ Children’s Programs and educate our consumers on how they, too, can become involved in teaching our next generation how to make healthier food choices,” said Rick Antle, Tanimura & Antle CEO.
A monetary donation will be made to the United Fresh Foundation and the Canadian Produce Marketing Association to support these initiatives at the conclusion of this promotion (October 31, 2011). Tanimura & Antle distributes fresh produce throughout the US and Canada and selected these organizations to best serve their consumer base.
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit www.taproduce.com.
Source: Tanimura & Antle
