New York, NY – ZESPRI Kiwifruit today announced it will be positioning newly designed shippers in stores throughout North America that feature QR codes, engaging produce shoppers in a meaningful and unprecedented way.
Produce shoppers scan QR codes on ZESPRI’s shippers with their smartphones, where their phones then take them directly to ZESPRI’s website (www.zesprikiwi.com) where consumers can learn more about the ZESPRI brand. Consumers may also read about creative kiwifruit recipes, nutritional information, ZESPRI’s Growers and sustainability practices.
Besides the QR codes, ZESPRI’s new shippers also feature front drawers in which consumers can find complimentary recipe cards and Spifes, (a Spife is a half spoon half knife which allows consumers to eat kiwifruit on the go and with ease).
“ZESPRI continues to develop ways to educate and engage both the trade and
consumers,” says Michele Hoard, Marketing Director for ZESPRI North America. “We are excited to be able to bring cutting edge technology that engages consumers with tools they are already using to learn about ZESPRI's local growers, its commitment to sustainability, community involvement, while providing helpful tips and recipes.”
By creating an engaging, informative, and helpful experience for shoppers at the point-of-sale, ZESPRI is engaging consumers in a memorable and helpful way. Zespri shippers are available for Green, Gold, and Organic Kiwifruit, as well as a version in Chinese.
ZESPRI Kiwifruit
With sales revenues of $1.5 billion, ZESPRI Kiwifruit is the world’s most successful horticulture marketing company and the ZESPRI® Brand is recognized as the world leader in premium quality kiwifruit. Based in Mount Maunganui, New Zealand, we are 100 percent owned by current or past kiwifruit growers, and employ approximately 250 people in New Zealand, Asia, Europe and North America. On behalf of our 2,700 growers in New Zealand and 1,200 growers based elsewhere, ZESPRI manages kiwifruit innovation and supply management, distribution management and marketing of ZESPRI GREEN, ZESPRI® GOLD and ZESPRI® ORGANIC Kiwifruit. Please visit www.zesprikiwi.com for more information on ZESPRI Kiwifruit.
Source: ZESPRI Kiwifruit
