On July 22, the exclusive gerbera Pasta Pennoni® will be introduced by grower Batist Gerberakwekerij Westmade at the FloraHolland Naaldwijk auction.
Batist Company is a family owned business established in 1976 and specializes in the cultivation and marketing of gerbera varieties. Kwekerij Westmade set up a new company in 2000 in Made on an area of over 5 acres fitted with the latest technology in floral cultivation and marketing. The large flowered and mini gerbera assortment selection focuses primarily on quality and exclusivity. Flower processing is conducted within a purposely conditioned area to guarantee quality and good sustainability all year round. Through regular contact with established regular customers, the farm is able to stay in-touch with the latest developments in the market and be in a good position in regards to assortment choices and marketing strategy. Flower deliveries are made available in water and in boxes for both large-flowered and mini gerberas.
Below is an interview with gerbera nursery Batist Kwekerij Westmade about the company and the new Pasta Pennoni® gerberas.
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