True Citrus Announces Its New True Lemon Juice Mix For The Foodservice Industry

BALTIMORE — Al Soricelli, CEO of True Citrus Co, announced today that 100% all-natural True Lemon has been formulated for use in the foodservice industry and is available for purchase.

True Lemon Juice Mix is cold-pressed and crystallized lemon and comes in a carton of ten (10) 100 gram pouches. Added to water, each pouch makes 32-ounces of lemon juice in seconds and is equal to the juice of 22 lemons. This convenient format offers foodservice operators all the taste and aroma of fresh-squeezed lemons while eliminating common concerns chefs have with whole lemons: labor, fluctuating prices, waste and spoilage. True Lemon's fresh squeezed taste also eliminates the off-flavor issues found with bottled juices and concentrates.

True Lemon:

•Is made from 100% natural ingredients including lemon oils and juices.
•Has the exact pH (2.3) of fresh-squeezed lemons so it provides consistent taste and performance.
•Can be used as a liquid or dry in beverage, cooking, baking and seasoning applications.
•Offers a great value because there is no labor, no spoilage and eliminates throwing away fresh lemons that weren't used or big, empty bottles of lemon juice.

True Lemon was created by David Schleider, a trained chef and food product innovator, who wanted fresh lemon taste without lemon's labor, poor yield and spoilage issues. Schleider, who is the founder and president of True Citrus, initially developed True Lemon in single serve packets to replace lemon wedges and juice pcs for front-of-the-house. David has spent the past year perfecting the new True Lemon Juice Mix.

"Foodservice chefs and operators have demanding standards for taste, quality, usability and sanitation. Because True Lemon is crystallized lemon, it provides the fresh squeezed taste and aroma of the entire lemon and not just the tartness of juice," Schleider said. "We're very excited about introducing True Lemon in this format for use in all beverage applications at the bar or back-of-the-house because it provides a great-tasting, cost-effective solution for all foodservice operations."

True Lemon is available now through major foodservice distributors. For more information and samples, visit www.truelemonfoodservice.com. True Lime Juice Mix will be available early September.

About True Citrus. True Citrus Co is a Baltimore-based food company founded in 2003. The True Citrus team is dedicated to meeting the needs of today's consumer by creating innovative food products that offer taste and convenience while complementing a healthy diet and providing a great value for consumer's money.

Contact Kerri McLaughlin at kerri.mclaughlin@truecitrus.com for further information.

Source: True Citrus Co.