Target Canada Targets The Fresh Food Market

Grocers in Canada will soon have a savvy new competitor at their doorstep.

U.S. discounter Target Corp. (TGT-N51.120.180.35%) will carry some fresh food when it arrives in Canada in 2013 with as many as 150 stores, Tony Fisher, president of Target Canada, confirmed.

“Food, as it is in the U.S., will be a critical part of our assortment [of offerings],” Mr. Fisher said in an interview on Sunday before cheering on Target-sponsored drivers at the Honda Indy race in Toronto. “I can be confident we will have some of that fresh food.”

Target will not bring its huge SuperTarget stores to Canada, Mr. Fisher added. Those outlets have full supermarkets along with the chain’s conventional general merchandise aisles.

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