Hockessin, Del.– Produce for Better Health Foundation (PBH) is pleased to announce the new Half-Your-Plate Social Media Marketing toolkit is now available on the PBH website, www.PBHFoundation.org. This useful new toolkit was designed to help members of the fruit and vegetable industry, educators, and public health professionals support the dietary recommendation to fill half your plate with fruits and vegetables via social messaging. The toolkit includes sample Facebook posts and tweets for Twitter that can be used in social media outreach efforts.
“After seeing PBH’s success with Twitter and Facebook, many donors and supporters of PBH requested a toolkit of materials they could use in their own social media outreach,” says Elizabeth Pivonka, president and CEO of PBH. “I encourage everyone to review the Half-Your-Plate Toolkit and incorporate some or all of the materials into their own social media conversations. Growers, processors, shippers, retailers, healthcare providers, educators – everyone can plan and conduct fun, interactive social media conversations using these toolkit materials as online conversation starters.”
Pivonka also suggests following Fruits & Veggies—More Matters on Facebook or Twitter and subscribing to the PBH Direct! e-newsletter to get the latest news regarding efforts to spread the message to fill half your plate as fruits and vegetables in support of USDA’s new ChooseMyPlate icon. PBH will continue to add new half-your-plate resources to the PBH Foundation and Fruits & Veggies—More Matters websites, and the nutrition education catalog over the next several months.
To receive a CD of the new toolkit materials in the mail, contact PBH Administrative Assistant Janet Skibicki.
About Produce for Better Health Foundation
Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.
PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. To learn more, visit www.NFVA.org.
Source: Produce for Better Health Foundation
