A food brand that is relatively new to the national scene is taking an international approach in its second year of widespread advertising.
The brand is Sabra, which sells refrigerated dips and spreads like hummus. A new campaign continues a theme from Sabra’s ads last year, “Adventure awaits,” but expresses it in a global way.
Last year, the campaign was humorous, suggesting that people who had fallen into a “food rut” of eating the same prosaic meals day after day needed a “taste intervention” from Sabra.
This year, the campaign is more straightforward, suggesting that the exotic tastes of foods from around the world are now available to all just by summoning Sabra.
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