Idaho Falls, ID – Potandon Produce has launched America’s Outdoor Recipe Contest, an innovative online recipe contest designed to build consumer enthusiasm for Klondike Potatoes™ and to generate traffic for www.KlondikeBrands.com.
To promote America’s Outdoor Recipe Contest, Potandon has assembled an extensive social media campaign involving targeted e-mails, Twitter posts, and a new Facebook iFrame. The highlight of the campaign: a special promotional video featuring Chef Bryan Woolley and Moses Kinikini, contestant from the latest season of NBC’s The Biggest Loser. Potandon will also be releasing healthy outdoor recipe videos featuring Chef Bryan and Moses periodically throughout the summer. All videos will be available on the Klondike Brands Facebook page and YouTube channel; recipe videos will also be available on the Klondike Brands website.
Participation is easy. Consumers simply go to KlondikeBrands.com and submit a recipe (with photo) for a grill or Dutch oven dish made with Klondike Rose®, Klondike Goldust®, Klondike Gourmet®, Klondike Fingerling®, and/or Klondike Medley® potatoes. Recipes and photos will then be published on the site, where consumers will vote for their favorites.
The entry with the most votes will win a grand prize family vacation to Yellowstone National Park, complete with round-trip airfare, vehicle rental, lodging, and park passes. Second and third place winners will receive a Camp Chef Outdoor Camp Oven with Grill and Oven, and twenty-five participants will receive honorable mentions.
Commenting on the contest, Barbara Keckler, Consumer Marketing Coordinator at Potandon said, “America’s Outdoor Recipe Contest is the first recipe contest where we have let consumers decide whose recipe they like best. We make it simple to submit their recipe, then the public votes for it throughout the summer. The most popular recipe gets that coveted trip to Yellowstone. We feel these contests give consumers a push to try new types of potatoes, then eventually become repeat buyers.”
Contest submissions will be accepted through August 31, and votes will be accepted through September 6. Winners will be announced once all votes are tallied.
About Potandon Produce L.L.C.
Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant® Fresh program visit www.greengiantfresh.com.
Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2011 General Mills
Klondike Rose, Klondike Goldust, Klondike Gourmet, Klondike Fingerling, Klondike Medley and related characters are trademarks of Sunrain Varieties LLC – used under license. ©2011
About Chef Bryan Woolley
Driven by a passion for food, Chef Bryan Woolley has been a professional chef for nearly twenty years. For the last 15 years, Chef Bryan has been the only consistent chef presence on television in the intermountain area. Chef Bryan currently hosts a daily cooking segment entitled “Fresh from the Kitchen!” on Salt Lake City’s KUTV 2News at Noon. The segment is designed to give viewers recipes, tips, and techniques for success in the home kitchen. To learn more about Chef Bryan, visit his website: www.chefbryanwoolley.com.
Source: Potandon Produce L.L.C.
