At a time when gasoline stubbornly stays near $4 per gallon, supermarket and gasoline chains are pairing up on loyalty card programs designed to reward their most committed customers.
Retailers are capitalizing on the use of their store cards and partnering with gasoline chains to create a convenient and value-added way for their customers to shop for groceries and gas.
Approaches range from Big Y’s coin program to computerized, card-based programs at Stop & Shop and Price Chopper. Regardless of the system, stores have made a commitment to simplification and savings that are obvious and real to the customer.
Big Y’s Silver Savings Club card issues silver and gold coins to customers, which can be used on groceries or at nearby gas stations.
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