Miss America, Produce For Kids & Publix Team Up To Launch Campaign

ATLANTA – To help kick off the Produce for Kids 2011 Get Healthy, Give Hope campaign in all Publix stores on June 2, Miss America 2011, Teresa Scanlan was in Alpharetta, GA May 24, 2011 for a special kick-off event. Scanlan was joined by children from area Children’s Miracle Network Hospitals, and local community members to prepare Garden Vegetable Pasta, one of PFK’s Ideal Meals, at the Publix Cooking School.

Scanlan helped lead a cooking session where the kids prepared and tasted simple dishes from PFK’s collection of healthy Ideal Meals recipes. Free Ideal Meal cards available in the produce section at participating retailers or online at www.produceforkids.org are chefcreated/ nutritionist-approved complete meal solutions for breakfast, lunch, dinner and snacks that show shoppers how to eat and cook healthfully with their kids. Immediately following the in-store cooking demonstration session, Miss America did a meet-and-greet with shoppers, took photos and signed autographs.

Produce for Kids® is gearing up for its largest-ever annual Get Healthy, Give Hope campaign and working with 16 supermarket grocery store chains across the country to help raise money for Children’s Miracle Network-affiliated hospitals.

From May through July, participating fresh fruit and vegetable companies will make a donation to local children’s hospitals based on sales of their fresh produce items at participating grocery stores. The more items purchased, the more local children’s hospitals benefit. The participating grocery stores will also feature the Ideal Meals program from
Produce for Kids.

The Miss America Organization has been a key supporter of Children's Miracle Network Hospitals for 25 years. Miss America 2011, 18-year-old Teresa Scanlan from Nebraska (www.missamerica.org), has a personal platform to help in the childhood obesity effort with promotion of healthy eating and exercise. Teresa comes from a large family of seven
children and loves to cook as well, which makes her a perfect partner for the Produce for Kids campaign.

Supermarket partners participating in the Get Healthy, Give Hope campaign include: Acme Markets; Kroger’s Southwest and King Soopers divisions; Price Chopper, Ahold’s GIANT and Martin’s Food Stores, Giant Landover, and Stop & Shop divisions; Meijer Stores; Publix Super Markets and Associated Wholesale Grocers’ Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions.

Sponsored products for each supermarket can be found on display materials in the grocery stores’ fresh produce departments and online at www.produceforkids.org.

Produce for Kids promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children’s causes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $3.1 million for local Children’s Miracle Network hospitals and PBS KIDS® to educate parents on healthy eating and raises funds for public broadcasting.

To learn more, visit www.produceforkids.org.

About The Publix Co.

Publix is privately owned and operated by its 147,500 employees, with 2010 sales of $25.1 billion. Currently Publix has 1,034 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 14 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company’s website, www.publix.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save an improve the lives of as many children as possible. Learn more at www.CMNHospitals.org.

About Produce for Kids

Produce for Kids® promotes healthy lifestyles for children by educating kids and parents about the benefits of eating fresh fruits and vegetables while also supporting worthy children’s causes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $3.1 million for children’s hospitals across the country and PBS KIDS® to educate kids, parents and teachers about healthy eating.

Sponsored products can be found on signage materials in the grocery stores’ fresh produce departments and online at www.produceforkids.org.

Source: Produce for Kids