Klondike Potatoes Featured On Better Living Television

Idaho Falls, ID – Potandon Produce, the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America, has announced that their Klondike Potatoes™ will be featured on an upcoming episode of Better Living. The segment, entitled “Getting to the Root of the Matter with Potandon Produce,” will air June 6 at 7:30 a.m. (EDT) on Food Network. It will also be available online at BetterLivingTelevision.com, WebMD.com, and KlondikeBrands.com.

Many American consumers are unaware of the health benefits of eating potatoes and even consider them bad for you. This segment seeks to clear up some of these misconceptions and present the potato as it truly is—nutritious and delicious. “Potatoes are a natural superfood! Potandon Produce is excited to be working with Better Living Television to educate consumers to these nutritional benefits!” said Barbara Keckler, Consumer Marketing Coordinator.

Viewers will learn not only about some of the nutritional features of potatoes, but also about their versatility in the kitchen. “The potato is perfect for a healthy choice because it’s versatile,” said Klondike Brands™ Chef Bryan Woolley, who appears in the segment. To illustrate this, Chef Bryan shows viewers how to prepare two quick and easy meal solutions using Klondike Potatoes™. Specifically featured are Potandon’s Green Giant® Fresh microwave steamed fresh baby potatoes with sauce, which come in four delicious flavors, and Green Giant® Fresh Klondike Medley® petite potatoes, which are a blend of Potandon’s exclusive Klondike Rose®, Klondike Goldust®, and purple-skinned, purple-fleshed potatoes.

Green Giant, the Giant character and related words and designs are trademarks of General Mills – used under license. ©2011 General Mills

Klondike Potatoes, Klondike Brands, Klondike Medley, Klondike Rose, and Klondike Goldust and related characters are trademarks of SunRain Varieties L.L.C. – used under license. ©2011 SunRain Varieties L.L.C.

About Potandon Produce L.L.C.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant® brand for fresh potatoes and onions, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.klondikebrands.com to learn more about Potandon’s distinctive potato varieties.

About Better Living Television

The Better Living promotional campaign provides busy moms and women on the go with engaging and simple advice on everything from cooking and recipe ideas, to looking great and staying healthy. Visit www.betterlivingtelevision.com to learn more.

Source: Potandon Produce L.L.C.