SALINAS, Calif. – Shoppers are going to be heating up the grill, buttering the corn on the cob and whipping up their favorite summer coleslaw salads with Mann Packing’s Annual Summer Slaw Spectacular!
More than 200,000 $1 IRCs will be applied to Mann's Broccoli Cole Slaw and Rainbow Salad products starting June 13. Consumers will save $1 with the purchase of any two (2) of these items.
“This is one of our most successful promotions historically with an 18 percent redemption rate the last two summers,” said Lorri Koster said, vice president of marketing. “We know shoppers look forward to saving on staple items they use for favorite recipes they make for cookouts, BBQs, picnics, beach outings, etc.”
Also in June, Mann will offer a “Simply Summer Savings” on-pack promotion on its line of Simply Singles® whole-leaf lettuce singles in three varieties: Red Leaf, Green Leaf and Romaine Leaf.
The 75,000 on-pack coupons will feature an offer to save 55¢ instantly, off any (1) package of Mann’s Simply Singles®.
Simply Singles® are perfect for summer staples such as salads, sandwiches and low-carb wraps, Koster said.
In July, Mann is participating in a wine promotion with multiple partners.
More than 150,000 neck hangers will be placed on bottles of Maschio Prosecco Brut beginning July 1, with an offer to save 55¢ off any Mann’s fresh-cut vegetable product good through December 2011.
The joint promotion will also include a summer salad recipe featuring Mann’s Simply Singles®.
Koster suggests Mann’s retail customers leverage the multiple promotional offers this summer to create secondary displays, build barbecue meal-themed ads and create excitement overall in the produce department.
For more information about Mann’s Annual Summer Slaw Spectacular and other promotions, visit www.veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s largest suppliers of fresh produce. A family-owned company for three generations; 77 percent of the company shareholders are women who continue the rich tradition of developing innovative new fresh-cut vegetable products.
Source: Mann Packing Company
