The Fair Flowers Fair Plants foundation will not be able to keep their sustainable production label afloat unless it seeks collaboration with other organizations, studies show. The Horticultural Product Board’s sector commission on Floriculture is willing to invest an additional 100.000 euros to aid in that quest, but only once.
Most parties that are active in the floriculture sector agree on the potential usefulness of a broadly embraced sustainability certification; a view which the Floriculture commission shares. As long as it is supported by the international producers, the market organizations as well as the broader society, it is of little relevance to the commission whether that label remains the FFP moniker, however.
A collaboration with MPS would perhaps be the most obvious alternative, as the MPS-A and MPS-SQ qualifications are already at the basis of the FFP label. A partnership would certainly be among the possibilities the Floriculture commission feels, provided that an independent process manager would be appointed to oversee the procedure. Talks between the two parties have yet to yield results however.
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