NORWICH, N.Y. — Chobani, America’s #1 Greek Yogurt, is now the leading brand in the yogurt category in the U.S., surpassing longtime leading brands including Yoplait Light, Yoplait Original, Dannon Light & Fit and Dannon Activia, according to SymphonyIRI Group, a Chicago-based market research firm.*
“This is a very exciting moment for us. I’m so proud of how far we’ve come since Chobani first hit store shelves three years ago and the people on our team who made it happen,” said Hamdi Ulukaya, CEO and Founder of Agro Farma, Chobani’s parent company. “Consumers now know what to expect from their yogurt, and we're going to keep giving them what they want. Without their support, we wouldn’t be where we are today.”
SymphonyIRI recently named Chobani as one of the most successful food and beverage consumer packaged goods (CPG) brands of 2010. The announcement was made during the March 29th presentation of SymphonyIRI’s annual New Product Pacesetters™ report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.
“The brand [Chobani] single-handedly addresses a range of today’s most pressing food-related desires in a single versatile product,” said Sue Viamari, Editor of SymphonyIRI Times & Trends. “It’s high in protein, and low in fat. It’s all natural, and preservative and hormone free. Live yogurt cultures and bone-building calcium bring added nutrition. And, it’s quick and easy for in-home and on-the-go consumption.”
For more information, please visit chobani.com.
*SymphonyIRI’s InfoScan Review looks at the last 12-weeks of sales across food, drug and mass channels excluding Wal-Mart, ending 3/20/2011.
About Chobani
As America's leading yogurt brand, every cup of creamy Chobani is made with only natural ingredients. All Chobani products are gluten free, Kosher certified, and made with milk free of rBST. Chobani is offered in a wide variety of flavors to please any palate, providing two times more protein than regular yogurt, five live and active cultures, and three strains of probiotics. Chobani retails for MSRP $1.29/6oz, $3.29/16oz, $5.99/32oz, and $3.99/Champions 4-pack. All Chobani products are nationally available at retailers across the country. For more information, visit chobani.com.
About Agro Farma
Agro Farma is New York State’s largest dairy manufacturer. Headquartered in Norwich, N.Y., the company is parent to Chobani, the leading yogurt brand in the country. Agro Farma produces the highest-quality products made with only natural ingredients out of their South Edmeston, N.Y., production facility. As part of Agro Farma's commitment to support local farmers and strengthen the New York State economy, they are proud to make their products with milk from New York-area farms. The company also gives 10% of its annual profits to charities worldwide through its Shepherd's Gift Foundation.
About SymphonyIRI Group, Inc.
SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.
Source: Chobani
