Irwindale, Calif. – Ready Pac Salad Singles™ are the latest creation from Ready Pac, the nation’s leader in the single-serve packaged salad category1. While consumer demand for healthy convenience has always been a focus of Ready Pac’s, economic instability has forced many shoppers to watch their spending closely by adopting more cautious spending habits and establishing a new, lower-cost normal. “We are very sensitive to the consumer need for value during these economic times, but it also challenges us to help deliver solutions that are not at the expense of quality or convenience.” says, Tristan Kieva, Ready Pac’s Director of Marketing. Ready Pac is offering a simple solution with its Salad Singles™ line by offering delicious and healthy recipes that are complete, less than 200 calories, and designed at a suggested retail price of $2.99 per unit.
Salad Singles™ were built with the same proven flavor profile as the #1 selling single-serve salad line1, Ready Pac Bistro®. Crystal clear packaging showcases fresh ingredients inside, while non-produce items are portion-packed allowing for maximum shelf-life. Additionally, the bowl has a foot for easier upright merchandising and to increase visual impact on-shelf. There are four delicious new varieties to choose from including Garden Salad, Caesar Salad, Fiesta Salad, and Spinach Dijon Salad. As with Ready Pac’s other single-serve salads, all Salad Singles™ bowls include lettuce, toppings, dressing and a fork!
The introduction of Salad Singles™ has caught the eye of industry leaders and was recently named a Finalist in the 2011 “Best New Vegetable Product” category by the United Fresh Produce Association. The complete Salad Singles™ line will be featured in the Ready Pac booth at the upcoming United Fresh Convention in New Orleans, May 2-5, 2011.
A perfect match for deli sections within value/dollar format retailers and foodservice operators, the Salad Singles™ are now available for shipping nationwide.
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California-based Ready Pac is a premier producer of convenience fresh foods including fresh-cut produce. With processing facilities throughout the United States, Ready Pac’s award-winning salads, snacks, fresh-cut fruit and vegetables are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com
Source: Ready Pac
