MIAMI, FL – Equiflor Corp., home of Rio Roses, announces its launch of Rio Roses Buy the Bunch, a program that allows wholesale florists to customize their rose purchases. The program gives wholesalers access to Equiflor’s live Rio Rose inventory where they can pick and choose the varieties and grades to be packed in the box. Wholesalers can build their custom boxes by calling an Equiflor Sales Consultant, or access Rio Roses Buy the Bunch online via FloralShip. All custom boxes can ship from Miami the next day.
“The floral industry is evolving quickly and we recognize the need to give wholesale and retail florists options,” says Victor Giorgini, President and CEO of Equiflor Corp. “Rio Roses Buy the Bunch can help wholesalers reduce shrink and save time and money by buying only what they need. Convenience and freedom of choice is the focal point of this program.”
The Rio Roses Buy the Bunch online platform is powered by FloralShip, the easytouse online flower buying platform for wholesale and retail florists. FloralShip supports full box purchases from suppliers’ live inventory, and with Rio Roses Buy the Bunch, it brings customized buying functionality to florists’ desktops.
“We diligently look for new ways to improve FloralShip and add value items that can be provided by the suppliers to the wholesalers and retailers,” stated Stephen Watkins, President of FloralShip. “Rio Roses Buy the Bunch adds functionality that truly benefits wholesale and retail florists who want to maximize their buying efficiencies. This program will eventually be available for retail florists nationwide through their local wholesaler.”
In the near future, Rio Roses Buy the Bunch will offer same day shipping from Miami, as well as the ability to include other Rio brand cut flowers in custom boxes.
About Equiflor Corporation
Equiflor Corporation is a leading grower, distributor and marketing specialist of brand name fresh cut flowers. The company’s famous brands include Rio Roses, Baby Rio, Rio Carnations, Rio Specialty Flowers and Rio Ice. Equiflor is headquartered at 10200 NW 21st St., Suite 112, Miami, FL, with offices and farms located in Bogota, Colombia and Quito, Ecuador. Visit www.rioroses.com or contact us at (305) 5944445 for more information.
About FloralShip
FloralShip is a leading provider of ecommerce solutions and supply chain management systems. The company also provides automated ecommerce websites to floral wholesalers throughout the United States. The company is headquartered in California. Visit www.floralship.com or contact us at (760) 6884050 for more information.
Source: Equiflor Corporation
