CASTROVILLE, Calif. – Ocean Mist Farms added a promotional page to its website for the 2011 peak artichoke season that allows shoppers to find artichokes on sale in their markets.
The “Where to Find Artichokes on Sale,” webpage, first posted March 1, is being updated weekly throughout the spring artichoke season in Castroville, Calif.
Artichoke shoppers are alerted via Ocean Mist Farms’ posts on Facebook, Twitter and by email to Artichoke Club members.
Consumers can go to the webpage, choose the region of the country where they live and see artichoke promotions listed by retailers specific to their location.
It is an exclusive service that supports retailers’ ads and consumers asking where they can find artichokes now, said Kori Tuggle, director of marketing and business development.
“We know shoppers are looking for value and we want to use every tool we have to communicate with them when our retail partners are promoting artichokes,” Tuggle said. “This is another vehicle that creates dialogue with our consumers. Retailers active on social media outlets also pick up our posts and share the artichoke sale prices with their engaged consumers.”
The “artichokes on sale” page allows Ocean Mist Farms to deliver all retail promotions directly to the artichoke shopper target market.
Since the page was launched, it is receiving more than 10,000 impressions weekly through Ocean Mist Farms’ artichoke club membership and friends/followers on Facebook and Twitter.
For more information visit www.oceanmist.com.
About Ocean Mist Farms
Ocean Mist Farm’s growers are focused on meeting the needs of their customers and consumers. That means they are committed to the highest standards in the industry for quality, service, innovation, social responsibility and delivering year-round premium fresh vegetables. Ocean Mist Farms is four generations of family farmers who lead the artichoke category and grow a full line of fresh vegetables.
Source: Ocean Mist Farms
