SALINAS, Calif. – Mann Packing is supporting its sales program with multiple promotions the next three months.
Starting in mid-April, Mann will place instant redeemable coupons on 100,000 packages of 8-ounce Stringless Sugar Snap Peas and 12-ounce Green Beans. The offer is good for $1 savings for any two packages of the Mann’s products purchased. This annual promotion is historically a success nationwide; the 2010 redemption rate was 18 percent.
Beginning in May, Mann will partner with Litehouse Foods® to offer a $1 IRC for any Litehouse product with the purchase of Mann’s Simply Singles and Broccoli Slaw products. The IRC features a “fiesta” salad recipe to leverage Cinco De Mayo sales, as well as national salad month. This is the first of three cross promotions scheduled with Litehouse Foods® in 2011. A similar promotion will take place with Mann and Litehouse® in Canada in May.
Also in Canada, Mann Packing is participating in a cross-promotion with Janes unbreaded frozen chicken.
Beginning April 1, shoppers can save $1 on Janes frozen chicken products with the purchase of any two Mann’s fresh cut vegetable products. The offer is good through the end of the year.
Janes is the number one selling frozen chicken brand in Canada. The company’s goal,
to provide families with a range of wholesome and nutritious products to build meals that are quick and easy to prepare, but still great tasting, is in line with Mann’s goals, said Lorri Koster,
vice president of marketing.
“This a great way to reach moms and kids just in time for summer barbecue season,” Koster said.
All of Janes chicken products are trans fat free, low in saturated fat and made from 100 percent white meat, grain fed chicken. The average retail price per box is $10-$12.99.
For more information about Mann Packing, its product line and promotional opportunities please visit www.veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing Company, Inc., located in Salinas, Calif., is one of the world’s largest suppliers of fresh broccoli. A family-owned company for three generations; 77 percent of the company shareholders are women who continue the rich tradition of developing innovative new fresh-cut vegetable products.
Source: Mann Packing Company
