Sarasota, FL – Art Conforti, President of Sarasota based Beneva Solutions, announced Tuesday that a deal has been reached with floral giant FTD (Florist Transworld Delivery) to sell the unique Smartphone application, floralappTM.
Already the most widely used mobile application for florists, floralappTM using a shared code database with over 100 markets currently in service across the nation, the arrangement with FTD has the potential to reach more than 12,000 new retail florists across the USA and Canada.
floralappTM has been available for the Android operating system since December of 2010. On March 18th the floralappTM was approved by Apple to offer the iPhone version on the popular iTunes website. The arrangement with Apple allows the software to run on both the iPhone and iPad mobile devices.
floralappTM is a mobile device application that was designed by Beneva Solutions LLC to work on both Android and iPhone devices. The application, or app, was designed to allow retail florists to license and private label for local customers to place floral and gift orders. Any florist can customize the floralapp to reflect the local retail florist name and brand for customers to use and shop with. Unlike scrolling through a mobile version of a website on your cell phone, floralappTM leads you directly to product offerings, allowing you to purchase and send an arrangement or other gift with personalized message within seconds. The app quickly fills in the fields from information already stored in your phone. In addition, the powerful little application offers individual shop subscribers complete control of unique product offerings and marketing strategies. Features include coupons, push notification messages, and custom landing pages for the individual shops. FTD saw this as an opportunity to offer this to their members to help local FTD flower shops enhance the overall retail experience. “This is a game changer. It makes ordering flowers and gifts easy", Conforti said. “With floralappTM, you literally have a flower shop in your pocket.” A first for retail florists.
Retail florists nationwide can license floralappTM phone app, the first of its kind, on http://www.floralapp.com. By using an online code to activate the software, the app synchs itself to the subscribing shop’s individual offerings and delivers the customer results to individual shops customers. Wth a license fee and just 99.00 a month, every florist can now afford to take advantage of the cutting edge technology and serve their customers with technology that is second to none.
In business since 2000, Beneva Solutions specializes in marketing strategies for the flower shop industry, including website design, print production, technology, individualized coaching and more. Beneva is constantly developing new technologies to provide cost effective ways for store owners to get their shops noticed. "Not every shop owner can afford their own marketing department", Conforti said, "that's where we come in, as an extension of their business. We handle those details so the shop owner can concentrate on what they do best– sell flowers". Development of just 1 app could run as low as $3,000 to as much as $12,000 just for iPhone alone. With floralappTM you can get a single user license for $995.00 for Android or iPhone or $1495.00 for both. Conforti promises what you see will not be what you have in the near future as plans are in place for many pleasant surprises and updates that will add to the experience.
Source: Beneva Solutions
