Carlsbad, CA – Arico Natural Foods, the snack pioneers who launched the first cassava chips on the American market, announces the launch of its new product—CrispRoot™ chips—thick, crunchy, and ridged to capture the crunchy texture of cassava and provide maximum dippability!
With a third less fat and double the fiber of potato chips, cassava CrispRoot chips are a better-for-you alternative snack, and a smart choice for today’s health-conscious consumer. Gluten, dairy, and trans-fat free, CrispRoot chips are seasoned with all-natural seasonings.
Grown in tropical, sub-tropical, and arid regions of the world, the Cassava shrub is a drought-tolerant staple that sustains some 800 million people. It goes by many names, including yuca and manioc. “At Arico, we just call it delicious!” explains Angela Ichwan, owner and Chief Flavor Maker.
“We think the salty snack aisle deserves a little more fun and a little more health,” emphasizes Angela. “Our thick and crunchy chips are craveworthy and ridged to make the chip experience more satisfying and dip-friendly! We've enjoyed coming up with unique chip 'n dip combinations that bring out the best in each of our yummy flavors.”
Each of CrispRoots’ four chip flavors—Thai Ginger, Barbeque, Sea Salt and Original— comes in attractive 5oz packages, and is branded by color. A new single serve 1oz bag will soon be available in Arico’s most popular flavors, Sea Salt and Original.
About Arico Natural Foods
Arico Natural Foods introduced Cassava Chips to the American market in 2007. In 2011 it launched CrispRoot chips – formulated with ridges for great dipping and a whole new crunch. With family ties to Indonesia where cassava is sustainably grown, the CrispRoot team nurtures every aspect of the chip making process from tree to table. No artificial ingredients will ever be added to its products. CrispRoot chips are distributed through http://www.alice.com and through natural grocers such as Whole Foods and Sprouts Farmers Markets nationwide. For more information, visit Arico at http://www.crisproot.com.
Source: Arico Natural Foods
