Introducing the Retailer Meal Solutions Consumer Trend Report an attitude and usage study identifying trends and opportunities in retail foodservice.
More than three out of four consumers (77%) purchase prepared foods from retailers at least once a month.
The Retailer Meal Solutions Consumer Trend Report will help suppliers and retail operators capitalize on high consumer demand for retailer meal solutions (RMS) by…
• Understanding RMS consumption behavior through most recent occasion data highlighting sourcing, daypart, dining party and more.
• Supporting menu development by identifying the food and beverages consumers currently purchase and what else they would like to see offered.
• Exploring purchase and traffic drivers to determine how quality, health, convenience, value, service, ambiance and more factor into the RMS decision.
• Revealing how RMS competes with restaurants through consumer comparisons between limited- and fullservice restaurants and RMS on 25 attributes and amenities.
COMPREHENSIVE COVERAGE
• The latest consumer research: An exclusive Technomic survey of 1,500 U.S. consumers explores RMS consumption, attitudes and purchasing decisions. Data for 1,000 Canadian consumers is also available.
• In-depth coverage and analysis of RMS Menu, Marketing and Concept trends: Explore the trends that continue to shape the RMS market and understand how they are leveraged across varying dayparts, food categories and retail segments.
• Comparative two-year survey findings: Comparison data from Technomic's 2008 Retailer Meal Solutions Consumer Trend Report reveals how RMS trends have shifted.
• Trends, key findings and actionable opportunities: Gain additional expert insight into the future of RMS to better position your brand and your products for success in this increasingly competitive foodservice environment.
EXPANDED DELIVERABLES
• Comprehensive executive summary including insights, implications and areas of opportunity for operators and manufacturers.
• Easy to navigate electronic consumer data tables including all consumer interviews tabulated by cluster segments that include gender, age, ethnicity, region and household income.
• Valuable appendices include detailed profiles of 20 retailers and retailer foodservice sales and growth data by segment.
• Report is featured on Technomic Access, our exclusive online tool allowing subscribers to conduct customized searches, download specific insights and graphics and create tailored presentations directly from the Retailer Meal Solutions Consumer Trend Report.
• An in-depth PowerPoint Presentation containing all report exhibits and corresponding key findings is also available.
Source: Technomic
