This week's batch of earnings reports showed that Target trumped Wal-Mart Stores, but Target still needs to watch its back, because other retailers are grabbing a bigger chunk of the consumer budget.
Wal-Mart's earnings disappointment this week and the announcement of a four-point strategy to turn its business around acknowledged that the retailer needed to reinforce its image as the discounter with the lowest prices.
Customer Growth Partners President Craig Johnson is out with some new research that reinforces this point.
According to Johnson, a straight-up comparison of an identical market basket of 35 commonly purchased items shows that the two discounters are in a virtual tie, with Target's price tally 0.7 percent less than Wal-Mart's.
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