EDINBURG, TX – (February 22, 2011) – Frontera Produce, LTD, a vertically integrated grower, packer and shipper of fresh produce in South Texas, announces today their recent partnership with Arizona melon growers, Santa Rosa Produce, and the opening of their new Greater Cincinnati Area sales office.
The partnership, which was officially finalized the end of last year, makes Frontera one of the largest melon growers/suppliers in the U.S. Adding an Arizona melon farm complements Frontera’s current crop production in Honduras, Texas, California and Colorado.
Cindi Pearson of Santa Rosa Produce said, “Joining forces with Frontera is the perfect fit for us. Their commitment to the program is apparent in their cutting-edge food safety and traceability innovations. That, combined with our excellent relationship with and trust in their salespeople, makes this an exceptional partnership.” Santa Rosa has been growing since 1982 and farms 7,000 acres annually.
The new branch office, managed by Don Johnston and supported by three other sales staff, has almost 60 years of combined industry experience. “Our office will focus on the sales and marketing of cantaloupes and honeydew melons, as well as expanding Frontera Produce’s reach into new markets – both of which are a year-round business thanks to the offshore and domestic components of this program,” Johnston said.
“This is a very exciting development for Frontera Produce. Not only will the expansion better serve our existing clients by offering a year round supply of the entire melon category, but we’ll also have the capability to become a new resource for companies seeking a reliable, 365 day resource for melons,” said Will Steele, President and CEO of Frontera Produce. “In addition to a much higher volume of fruit, our logistics capabilities will expand, giving us the opportunity to provide a higher level of customer service than we’ve ever done before.”
Visit the Frontera Produce booth (#916) and learn more at the upcoming Southeast Produce Council show, March 5, 2011, in Orlando, Florida.
Source: Frontera Produce, LTD
