Watsonville, CA – 2/17/11 – California Giant Berry Farms packaging labels have a new look in 2011 and a new way to engage consumers when purchasing their berries at retail. The company has added QR codes to their clamshells which can be scanned with a smart phone for a chance to win prizes all season long.
Once consumers scan the QR code on California Giant berry clamshells they are directed to a micro-site www.calgiant.com/win <http://www.calgiant.com/win> that invites them to enter for a chance to win a weekly prize of $100. Winners will be announced each week on www.facebook.com/calgiant <http://www.facebook.com/calgiant> . In addition to the consumer prizes, matching donations will be made to charitable organizations from the company.
The addition of the QR codes and the weekly drawings engage the consumer at point of purchase providing a simple and immediate way to learn more about California Giant Berry Farms, its philosophy and philanthropic program behind the brand. This is one of the many ways the company is using to open its doors wider to the consumer providing a greater opportunity for two-way communication about California Giant brand fresh berries.
“This initiative is really embarking on new territory for us as we learn more about how consumers are changing their behavior based on social media marketing using their smart phones. We agree with the experts that the potential for QR Codes is limitless as they enhance the social media experience of bringing people together with technology”, says Cindy Jewell, Director of Marketing. California Giant will track effectiveness of the QR codes with contest entries and collect consumer data at the same time for future communication.
Source: California Giant Berry Farms
