YOUNGSTOWN, Ohio — Schwebel Baking Company today announced the winners of the "We Want Schwebel's!" Video Contest. From October 15 – December 31, 2010, consumers were encouraged to create a video using the famous "We Want Schwebel's" jingle.
To enter, fans were instructed to visit www.wewantschwebels.com, and by using a digital or video camera, or cell phone camera, create their video performance of the "We Want Schwebel's!" jingle. After receiving entries from across the United States, Top 10 finalists were determined by a panel of judges, based on Originality & Creativity; Technical Quality; and Adherence to Rules. Contest winners were determined by means of online public voting. Winners will receive a total of $10,000 in Cash Prizes with the Grand Prize Winner receiving the $5,000 Cash Prize. Voters were entered into the contest to win "Free Bread for One Year."
For more than a century, customers have been asking for Schwebel's Bread by name. From the humble beginnings in the kitchen of Joseph and Dora Schwebel in 1906, the company has grown into the market share leader throughout Ohio, Western Pennsylvania and Western New York. In 1983, as a young songwriter and pianist, Cleveland, Ohio native, Jim Brickman was hired by Schwebel's and composed the "We Want Schwebel's" jingle. More recently, Brickman is best known as a Grammy-nominated songwriter, and has been named the most charted male Adult Contemporary artist to date, with six of his albums receiving Gold and Platinum status.
"We are truly awed by the number of creative and engaging videos Schwebel's fans submitted. It's been very exciting to see their loyalty and love for Schwebel's," said Lee Schwebel, director of corporate communications. "They are all winners in our estimation!"
To view the videos, please visit www.schwebels.com or Schwebel's Bread Fan Page on Facebook®.
"We Want Schwebel's" Video Contest Winners
Grand Prize Winner, $5,000 cash: "Hip Hip Hooray" For Schwebel's by Walter Arnett, KY
2nd Place, $2,000 cash: There's a Story Behind Every Slice, by Elijah & Kelby, OH
3rd Place, $1,000 cash: Thinking Outside the Breadbox by Todd Maki, OH
4th Place, $500 cash: Schwebel's Date by Zachary Cullen, NY
5th Place, $500 cash: Schwanimated by Matt Duncan, FL
6th Place, $200 cash: Schwebel's Sing-a-long by Justin Brenneman, IL
7th Place, $200 cash: Schwebelicious by Greg S., WA
8th Place, $200 cash: Schwebel's Hams by Michael Weiss, OH
9th Place, $200 cash: Stupendous Schwebel's Skits by Latoya Higginbottom, OH
10th Place, $200 cash: Schwebel's by Chom Chom by Kayla Nguyen, NJ
Voting Sweepstakes Winner: David Buttermore, OH
About Schwebel Baking Company
Schwebel Baking Company, founded in 1906 by Joseph and Dora Schwebel, is one of the largest family-owned, independent baking companies in America, producing a variety of fresh breads, buns and rolls under the Schwebel's, 'taliano, Country Hearth, Roman Meal, Sun-maid Raisin Bread, and Cinnabon brand names. The company operates four bakeries and 30 distribution centers in Ohio, Pennsylvania, and western New York.
Source: Schwebel Baking Company
