Purfresh Announces Subscription Packages For Its Intellipur Informatics

Fremont, Calif. – Feb. 9, 2011 – Purfresh, a leading provider of clean technologies that purify, protect, and preserve the global food supply chain, today announced a series of subscription packages for its Intellipur® web-based informatics that give ocean carriers the option to choose the level of visibility and control that best matches their risk management profile and business objectives. The three different packages include detailed post-voyage reports, real-time load protection monitoring, and an option to offer the full breadth of Intellipur capabilities under the ocean carrier’s own corporate brand.

Designed to integrate with, and enhance the value of, the company’s Purfresh® Transport solution, Intellipur provides information transparency and offers a previously unattainable level of insight into, and control over, the conditions of produce being shipped in refrigerated marine containers. Package details are as follows:

Information Package: Standard subscription to Intellipur offering detailed post-trip reports that document the temperature, relative humidity, carbon dioxide, and ozone levels that occurred during the voyage. The report also includes departure and arrival times, the travel path, and a log of trip events, including defrost, door open/close and power on/off. Armed with the Information Package, ocean carriers benefit from enhanced on-voyage reporting and improved record keeping.

Insight Package: In addition to the trip reports offered with the Information Package, subscribers of the Insight option benefit from real-time load protection monitoring and alerts. When unexpected conditions occur, such as a change in environmental levels above or below the threshold, automatic notifications will be sent via email providing subscribing ocean carriers with the ability to minimize cargo damage by taking corrective action while the container is in transit. Location-based GPS monitoring allows subscribers to receive automatic notifications throughout a container’s voyage—such as at port departure and/or port arrival—based on either user-defined geo-fences or prebuilt geo-fences, which cover every major port around the world. All monitoring and alerting includes role-based access and security allowing each authorized user to have the ability to select only the information they want. The Insight package providing an unprecedented level of visibility and control was designed specifically to help ocean carriers mitigate on-voyage risk.

Inclusive Package: The Inclusive Package includes the full feature set of Intellipur—trip reports and real-time alerts and monitoring—with the added option of co-branding the web-based service to match a carrier’s corporate brand. Leveraging the Inclusive package, the carrier is able to offer the powerful features of Intellipur as a unique, differentiated value-added service to its customers.

“Information is power, and with the changing market dynamics and increased global pressures, the need for information throughout the shipping industry has reached a whole new level,” said Mr. David Bouchard, general manager, post-harvest and transport solutions for Purfresh. “With our new Intellipur options we are able to meet with unique needs of our ocean carrier partners with not only information, and if needed a level of insight and control that helps them gain a competitive advantage.”

Source: Purfresh Inc.