Firmly underscoring its leadership in floral foam innovation, SmithersOasis, the company that invented the floral foam category, has just reinvented it with the development of its revolutionary OASIS® Floral Foam Maxlife. With the introduction of OASIS® Floral Foam Maxlife, florists can now offer customers around the world the unmatched ability to keep flowers alive as long as, or even longer than, flowers in water.
With OASIS® Floral Foam Maxlife, SmithersOasis empowers florists with the unique ability to ensure superior hydration, thereby maximizing the life, freshness and vibrancy of cut flowers. OASIS® Floral Foam Maxlife maintains the quality and consistency of OASIS® brand Floral Foams, while providing a proprietary floral foam formula that maximizes the lifespan of a variety of flowers, including traditionally hardtohydrate flowers, such as roses.
“With OASIS® Floral Foam Maxlife, florists will be able to offer flowers that live as long, or longer, than flowers in a vase,” said SmithersOasis President Robin Kilbride. “It is our most flowerfriendly floral foam formula to date and opens doors to many new possibilities in floral design.”
OASIS® Floral Foam Maxlife is proven – through enhanced hydration – to keep petals and leaves from premature wilting, falling, browning, bent neck and stem burn in softstem flowers, such as gerberas. Promoting the natural freshness of all types of flowers ensures that they remain more beautiful over a much longer period of time – significantly enhancing the consumer experience. And, a longer, more natural lifespan for flowers, as compared to other floral foams on the market, translates to greater value for retail florists.
Florists build their reputation on quality, consistency and design. That means success depends on the beauty and longevity of the flowers. With OASIS® Floral Foam Maxlife’s ability to maximize flower life through proper and consistent hydration, florists are free to prepare arrangements in advance without fear of sacrificing their products’ freshness and beauty. Moreover, providing arrangements in floral foam enables florists to appeal to the majority of flowerbuying consumers.
A recent consumer survey* revealed flowers arranged in ceramic or nonglass containers rank highest in presentation preference when sending freshcut flowers, followed by flowers arranged in a basket, both of which require floral foam.
With OASIS® Floral Foam Maxlife, consumers can now enjoy their floral arrangements longer, as flowers stay more naturally vibrant than ever before.
For wholesalers, OASIS® Floral Foam Maxlife carries the power of the industry’s top floral foam brand, which helps ensure retail florists have access to the best products in the floral industry.
OASIS® Floral Foam Maxlife will be available in March 2011.
SmithersOasis, established in 1954 in Kent, Ohio, is the inventor and world’s leading manufacturer and marketer of floral foam products for fresh, silk and dried flowers. The company’s global brands include OASIS® Floral Products, providing floral foam products and floral accessories to wholesalers and retail florists around the world; OASIS® Grower Solutions providing propagation media to the greenhouse and grower industry worldwide; and Floralife® Postharvest Products providing a complete line of postharvest care and handling products to the floral industry since 1938. SmithersOasis Company is headquartered in Cuyahoga Falls, Ohio, with research, manufacturing and marketing offices located throughout the U.S., Europe, Asia, Africa and Latin America.
*According to Prince & Prince Inc’s. 2008 U.S. Consumer Floral Tracking Survey
Source: SmithersOasis
