A marketing survey commissioned by Louisiana's seafood promotion board shows more than 70 percent of consumers polled nationally express some level of concern about seafood safety following the BP oil spill, and 23 percent have actually reduced their consumption.
The figures, a mixed bag of good and bad news for the seafood industry, are the result of online canvassing of a thousand households in December — the first of three "waves" of such research that will help the board craft a public relations message.
BP last year agreed to provide the state with $30 million over three years to fund the marketing effort, money the promotion board hopes to begin using soon. The state attorney general's office will provide some legal guidelines for its use.
The percentage reporting in the December survey that they eat less seafood is less than half the percentage in a different post-spill survey.
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