Chocolate over flowers; more dinners at home this year
PARSIPPANY, N.J. — Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, which makes Ferrero Rocher®, Nutella®, Kinder®, Tic Tac®, Butterfinger®, CRUNCH®, and other Valentine’s Day favorites, released the Ferrero Valentine’s Day Index, examining consumer habits and plans to celebrate this year.
The survey uncovers that most adults prefer chocolate over flowers and would rather have a low-key celebration at home over an elaborate one.
Key findings include:
- 66% of adults say that chocolate is their favorite treat, outpacing cookies, candy and other treats
- 63% of women and 55% of men agree that celebrating at home is more appealing than going out
- 64% of women think chocolate is a stress-free way to celebrate
- 59% of adults would rather receive chocolate over flowers
- 62% of adults say a home-cooked meal is more romantic than an expensive restaurant dinner
- 52% of women believe that proposals on Valentine’s Day are overrated
- 41% of men believe there should be a male equivalent to Galentine’s Day
“Valentine’s Day is synonymous with sharing joy and showing affection for those that are near and dear to us, and chocolate gifting remains a big part of that tradition,” said Jim Klein, Chief Customer Officer, Ferrero USA “As one of the leading chocolate companies in the U.S., we’re proud of the part we play in helping people celebrate the holiday when they give a box of Ferrero Rocher, a jar of Nutella, or other confectionary treats to their loved ones to make their day special.”
Ferrero has everything to make your Valentine’s Day sweet. For gifting boxes of chocolates, Ferrero Rocher®, the Butterfinger® Heart Box and the CRUNCH® Heart Box offer a sweet surprise for a friend or significant other. Mother’s® Puppy Love Cookies are perfect for sharing, snacking, or adding a sweet touch to any dessert. Spread the love with a Mini Nutella® Valentine’s Day Jar or treat someone special to miniature delights like Kinder® Mini Hearts, Kinder Joy® Valentine’s Eggs or Kinder Bueno® Mini available in Valentine’s Day packaging. All products are available at retailers nationwide in store and online while supplies last.
Survey Methodology
A nationwide study was conducted on behalf of Ferrero by Golin in partnership with Dynata among 1,000 adults aged 18 and older, surveyed online on January 23, 2025 examining consumer preferences and plans to celebrate Valentine’s Day in 2025. The margin of error (at the 95% confidence level) is +/- 4%.
About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.
