Strategic Addition to Sweetmore Portfolio Expands Business into New High Growth Category
CHICAGO — Sweetmore Bakeries is pleased to announce that it has completed an acquisition of Azteca Bakeries, a wholesale manufacturer of authentic Mexican pastries and baked goods. The acquisition of Azteca will add to the already expansive set of premium products offered by Sweetmore Bakeries across retail and foodservice channels.
Azteca is headquartered in Phoenix, Arizona, where it was founded in 1954. Azteca’s mission is to deliver authentic, delicious, and consistent products, choosing ingredients based on simplicity, purity, and quality. Its product offering of pan dulce includes pastries, cookies, breads, and muffins. The fifth in the family of Sweetmore Bakeries, Azteca joins Main Street Gourmet, Biscotti Brothers, Meurer Brothers, and Sweet Eddie’s.
Sweetmore Bakeries’ Chief Executive Officer, David Veenstra, commented, “Azteca’s high level of quality and service are a great match for our business, and we are thrilled to add them to our team. Azteca’s differentiated assortment complements our portfolio with high-growth categories that are highly sought by our customers.”
Azteca Bakeries Founder Felix Lopez added, “The Sweetmore organization focuses on very high quality and customer satisfaction, which supports the vision the Lopez family and the Azteca team have created.”
About Sweetmore Bakeries
Sweetmore Bakeries is a Chicago-based family of specialty bakeries with nearly 500 employees and five facilities across the United States. Sweetmore started in 2019 with Shore Capital Partners’ acquisition of Main Street Gourmet (Akron, OH), followed by the acquisition of Biscotti Brothers (Greensburg, PA) in 2020, Meurer Brothers Bakery (Fond du Lac, WI) in 2021, Sweet Eddie’s (Smyrna, GA) in 2024, and now Azteca Bakeries (Phoenix, AZ). Across its bakery divisions, Sweetmore produces premium baked goods that help differentiate its customers’ assortments and solve operational challenges. Sweetmore serves customers across the United States in the retail in-store bakery and foodservice channels, providing biscotti, brownies, cinnamon rolls, cookies, danish, dessert bars, Mexican pastries, muffins, granola, icings, fillings, and more. For more information, please visit www.sweetmorebakeries.com.
About Azteca Bakeries
Azteca is an SQF-certified wholesale bakery specializing in producing high quality Mexican pastries for over 70 years and is based in Phoenix, AZ.
About Shore Capital
Shore Capital, a Chicago-based private equity firm with offices in Nashville, is an investor in lower middle market companies in the Healthcare, Food and Beverage, Business Services, Industrial, and Real Estate industries. Shore’s strategy is to support management partners to grow faster with less risk through access to capital, world-class board and operational resources, and unmatched networking, development, and shared learnings across the portfolio. From 2020-2024, Shore received recognition from Inc Magazine as a 5x Top Founder Friendly Investor and by Pitchbook Research for being the global leader in Private Equity total deal volume from 2019-2023. Shore targets investments in proven, successful private companies with superior management teams, stable cash flow, and significant potential to grow through industry consolidation and organic growth to generate value for shareholders. Shore has approximately $11.5 billion of assets under management and in additional investment platforms to which it provides business and operational consulting services. For more information on these awards and investment platforms, please visit: www.shorecp.com.
