American Institute of Floral Designers Explores Industry Terminology and Concepts Through Design Guide

American Institute of Floral Designers Floral December 2, 2024

The AIFD Education Committee is continuing to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below.

Every month in Focal Points, the committee will share more examples to expand on new terminology. If you would like to purchase the latest (Third Edition) of the Guide, please visit here: The AIFD Guide to Floral Design – Schifferbooks.

Flatlay: A photography term that has been adapted to floral design in which botanical and floral products are arranged or displayed on a flat surface in a decorative manner, then photographed from above.

To learn more, please visit: American Institute of Floral Designers

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