The focus used to be on celebrity restaurateurs, then celebrity chefs. In 2011, farmers and producers will get their due, predicts Technomic, a food-service research and consulting firm in Chicago.
The public's growing desire to learn more about its food is driving the trend, Technomic says.
Expect to see more growers featured at restaurants, such as Silveira Farms' Rancho Piccolo Organic produce at J&R Tacos in Merced.
"We always tell our customers which plates are made with organic products from Rancho Piccolo," said Janna Rodriguez, J&R co-owner.
To read the rest of the story, please go to: The Modesto Bee (Modesto, CA).
