Boost Your Business with National Garden Bureau’s 2025 ‘Year of the’ Plant Campaign

National Garden Bureau (NGB) is making life easier for the horticulture industry to promote and inspire consumers!  

NGB has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all to reap the rewards from this highly successful national marketing campaign.

The 2025 Featured Plants:

  • Perennial: Asclepias
  • Bulb: Caladium
  • Annual: Calendula
  • Flowering Shrub: Dogwood
  • Houseplant: Monstera
  • Edible: Pea

Anyone interested in using these materials can simply register here to receive a link to download any or all the following tools:

2025 “Year of the” Marketing Tools Include:

  • Custom, hand-painted logos
  • Pre-written social media posts
  • Hundreds of photos of all six crops
  • Power Point presentations including photos
  • “Did You Know” presentations and graphics
  • Printable posters
  • 8” x 10” printable signs
  • Fact sheets in PDF format

In addition, all six web pages featuring consumer-friendly gardening information and fun facts are now live, providing industry with good hyperlinks to help educate and inspire consumers to use these six plant genera.

Extensive consumer promotion begins in early January 2025 to help drive sales to retail outlets.

If you would like more information about this program or membership in National Garden Bureau, please contact NGB Executive Director Diane Blazek or send an email to info@ngb.org or phone 630-963-0770.

National Garden Bureau is a nonprofit organization founded in 1920 with a mission to disseminate basic instructions for home gardeners. NGB publishes and sponsors the “Year Of” program annually featuring flowers and vegetables, including new introductions, which are especially suited to home gardens.